英语翻译好莱坞电影对中国电影品牌建设的启示本文在分析好莱坞电影品牌创建策略的基础上,肯定电影品牌对于中国电影产业发展重要性,指出中国电影品牌创建过程中存在的问题与不足,并

英语翻译好莱坞电影对中国电影品牌建设的启示本文在分析好莱坞电影品牌创建策略的基础上,肯定电影品牌对于中国电影产业发展重要性,指出中国电影品牌创建过程中存在的问题与不足,并
英语翻译
好莱坞电影对中国电影品牌建设的启示
本文在分析好莱坞电影品牌创建策略的基础上,肯定电影品牌对于中国电影产业发展重要性,指出中国电影品牌创建过程中存在的问题与不足,并从品牌发展的角度提出相应的建议.
本文拟通过从好莱坞品牌建设体系分析入手,通过对中美电影品牌体系的差异性比较,总结出适合中国电影产业的品牌建构方法和内容,得出适合中国电影产业特点的品牌发展模式,以使我国电影品牌战略进入良性发展.文章共分为四个部分：第一部为绪论,阐述了本文的研究背景和研究意义,以及对相关文献的评述；第二部分通过对好莱坞电影及品牌打造的经验分析,为中国电影品牌建设的研究提供宏观依据；第三部分则在全球化背景下对中国电影品牌的建构提出初步解决方案,希望可以为中国电影品牌营销提供理论和实践上参考；第四部分以电影《十七岁的单车》为例,阐明中国电影品牌的短板与此电影所获成功的因素.

英语翻译好莱坞电影对中国电影品牌建设的启示本文在分析好莱坞电影品牌创建策略的基础上,肯定电影品牌对于中国电影产业发展重要性,指出中国电影品牌创建过程中存在的问题与不足,并
Based on the analysis of the Hollywood film branding strategy, positive film brand to Chinese film industry development importance, pointed out the existing Chinese film brand creation process problems and shortcomings, and put forward the corresponding suggestions from the perspective of brand development.
This paper starts by analyzing from the Hollywood brand construction system, by comparing the differences of Sino-US film brand system, summed up the brand for the Chinese film industry construction methods and content, it is suitable for the characteristics of the Chinese film industry brand development mode, to make our country the film brand strategy into a benign development. The article is divided into four parts: the first part is the introduction, describes the research background and research significance of this article, and the literature review; the second part through the analysis to the Hollywood film and brand experience, provide the basis for the study of Chinese macro film brand building; the third part in the construction of China under the background of globalization the film brand put forward a preliminary solution, the hope can provide theoretical and practical reference for Chinese film marketing and branding; in the fourth part of the movie "Seventeen bike" for example, elucidate factors short board Chinese movie brand and the film's success.
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